"Investing in Health: A Practitioner's Guide to Building Data-Driven Business Cases" is a practical and comprehensive resource for anyone seeking to secure funding and support for health-related initiatives.
In today's resource-constrained healthcare environment, decision-makers require compelling evidence of value and return on investment. This book provides a step-by-step framework for developing persuasive business cases, emphasizing the critical role of data in demonstrating the need, feasibility, impact, and financial viability of proposed projects. This book is unique in its specific focus on the healthcare sector and its emphasis on leveraging data at every stage of the business case development process. It goes beyond theoretical concepts, providing real-world examples, case studies, templates, and tools that readers can immediately apply to their own work. "Investing in Health" is applicable to a wide range of initiatives, from new technologies and clinical programs to public health interventions and research projects, making it an essential guide for anyone seeking to make a positive impact on health outcomes.
The book will also cover the importance of demonstrating the alignment of a project/program/portfolio to the UN's Sustainable Development Goals.
