The richest insights in qualitative projects often emerge not from established or formulaic analytic approaches but from everyday, improvised ways of working with data. Everyday Qualitative Analysis reveals these often-unseen creative practices, showing how researchers think, feel and make meaning in the analytic process.

This practical book introduces a distinctive approach that opens up pathways through data, the shapes data can take and the affective textures of analysis. It rejects rigid, pre-determined approaches and instead supports readers in developing styles of analysis that feel purposeful, personal and genuinely responsive to their data.

The book features:

. Case studies from a range of fields, including gerontology, science and technology studies, cultural studies, LGBTQ+ research, fashion and material culture;

. Practical prompts, suggestions and questions that help with data analysis; and

. Strategies for navigating complex or unruly datasets.

Offering real-world examples and helpful prompts, this vital book frees researchers from rule-bound expectations, encouraging them to experiment, trust their instincts and discover new routes through their data.