This study explores an array of contemporary Japanese media--in sources ranging from government webpages to manga publications to television programming--that aim to promote "awareness" of the diverse dimensions of gender and LGBTQ+ identities. Such instructional content combines facts and stories that develop visible support for queer-identifying minorities while at the same time reinforcing an ideal of invisibility. Published guidelines and fictional dramas alike call on audiences to show care for minorities who exhibit normativity while stressing their irreconcilable distance from Japanese society. The cultural promotion of "awareness" manifests in transmedia stories of minority passivity characterized by comfortable collectability: shareable content that challenges behavioral norms even as it reproduces standards of power and belonging. Based on four case studies that illustrate the knowledge-based vision of diversity currently predominant in Japan, this book combines insights from scholarship on transmedia activism and Japanese franchising to interrogate the extent to which cross-platform media can rewrite social mores surrounding gender and sexuality.