Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Formerly known as the Emory Brand Institute, the Emory Marketing Institute is a non-profit innovation research group based in Atlanta, Georgia. The institute pursues the scientific advancement of brand management. It accomplishes this by forming teams of scholars from leading universities around the globe to focus on researching issues in brand management.Emory Marketing Institute conducts research, organizes events, publishes reports, recommends solutions, and works with decision makers to develop its research agenda. Its Brand Academy provides managerial development through its seminar series which is taught by professors affiliated with the institute. The Brand Competency Development Program provides firms with advice on building new competencies through scholarly review of business activities and plans. Its Collaborative Research Solutions Program is geared to working closely with managers to focus the future research programs.