A.R.E. Taylor is an anthropologist and senior lecturer in communications at the University of Exeter, UK. Linda Kopitz is a lecturer in cross-media culture at Vrije Universiteit Amsterdam, Netherlands, and also works as a freelance creative director and writer in the arts and cultural sector. Yiğit Soncul is a senior lecturer in communications and media at the London College of Communication, University of the Arts London. Alexandra Kviat is a lecturer in marketing and consumption at the University of Bristol Business School, UK.