Matt Fitzgerald is an acclaimed endurance sports coach and author. His many books include The Endurance Diet, 80/20 Running, and How Bad Do You Want It? Matt's writing also appears regularly in magazines and on websites such as Runner's World and Outside. He is a cofounder of 80/20 Endurance, 80/20 Publishing, and the Coaches of Color Initiative. Certified by the International Society of Sports Nutrition, Matt speaks frequently at events throughout the United States and internationally.