The town of Fern Valley, in the heart of the Blue Ridge Mountains, has overdosed on cuteness for its first teddy bear and toy festival. Adorable bears have taken over every inch of the town, and Jules Keene can barely keep up with all the guest check-ins at her glamping resort. To add to the fun, a team of paranormal investigators set their sights on her vintage trailers and the new treehouse as they investigate the local haunts.

It quickly becomes evident that things aren't all sweet and cuddly when someone absconds with collectible toys. Then, to make matters worse, Jules and her friends trip over something not so other-worldly at an abandoned motel during a paranormal investigation. The very real corpse is the prickly vendor who raised a ruckus about his stolen merchandise and the weird things that were afoot in the cozy, one-stop light town.

Jules has to calm frayed nerves and solve the mystery before there are any other thefts or grisly murders.