The hidden asset that builds empires - or burns them down. Reputation is everything. It never takes a day off. So how do you build and protect your personal, professional and company reputation? How do you identify potential risks? Reputation shapes your opportunities, influences your revenue, and defines how the world sees you. Your reputation is not a brand. It's not a tagline. It's your most powerful, most misunderstood asset - until now. International author, speaker and reputation expert Darrell Hardidge reveals the secrets from hundreds of companies and over 500,000 customer interviews on what it takes to build a #1 reputation. In this groundbreaking book, Darrell shares the essential foundations and strategies for achieving the #1 most trusted reputation. Whether you're a leader, team member, business owner, or executive, this book offers practical strategies and powerful insights to help you take control of your reputation and create something extraordinary. Because when your reputation is structured for greatness, it becomes your ultimate competitive advantage. You'll learn:Who really controls your reputation - and how to take back ownership How to design a customer experience that earns a #1 reputation How to leverage reputation to grow revenue, margin, and loyalty Why mindset matters - and why a #1 reputation is never a checklist How to audit the three critical reputations in your business How to build a sales process to leverage your reputation and maximise revenue and profit Why assumption is the greatest threat - and how to measure your reputation with accuracy This isn't theory. It's battle-tested. It's measurable. And it works.