Lydia Pang (she/her) is a Frankenstein, misfit creative director with a decade of experience in brand building. Lydia is the cofounder of MØRNING, a London-based creative strategy and cultural foresight studio, working with clients like Nike, LVMH, Margiela, YSL. Previous creative leadership roles include her most recent at Nike HQ in Portland. Prior to that, she was the group creative director of Refinery29 in New York. She judged Clio Awards, D&AD, and was a Cannes Lions delegate. She's worked at advertising agencies in New York (Anomaly) and London (M&CSAATCHI), always in hybrid creative roles honing her passion for digital storytelling and culture trend mapping. She has given talks on ethical commissioning at Instagram and the New York Times, and written articles for Refinery29, Riposte, Vogue, Elle, and Dazed. She lives in Wales.