Tired of traditional OKRs that stifle innovation and demotivate teams? The Guiding Star OKR framework offers a refreshing new approach to goal setting, emphasizing purpose, unified direction, and adaptability. Bestselling author Staffan Nöteberg distills knowledge from diverse industries, teaching you to create a compelling “Guiding Star” vision that inspires, aligns, and empowers teams. Learn to foster intrinsic motivation, embrace continuous adaptation, and unlock strategic agility for sustainable success in today's ever-changing business world.

Tired of goals that feel like a chore, only to be abandoned when things get tough? The Guiding Star OKR framework offers a refreshing new approach to goal setting, one that emphasizes purpose, unified direction, and the freedom to adapt when needed.

Unlike traditional OKRs that can stifle innovation and demotivate teams, this book teaches you to create a compelling “Guiding Star” vision that inspires everyone to pull in the same direction. Discover how to foster intrinsic motivation, giving your team the autonomy to pursue their goals with passion and creativity. Establish a clear and inspiring vision that illuminates a common way forward for the organization. Learn to embrace continuous adaptation, making sure your organization stays agile in a rapidly changing world. 

Whether you're a leader looking to transform your company culture, or a team member seeking greater purpose in your work, the Guiding Star OKR framework offers a proven path to sustainable success.