An entertainment industry mogul, Snoop Dogg has reigned for nearly three decades as an unparalleled force, consistently raising the bar as a globally recognized innovator. Snoop is a multi-platinum rapper, singer, songwriter, actor, record producer, DJ, media personality, businessman, and icon.

Over the course of his storied music career, Snoop has released 21 studio albums, sold more than 40 million albums worldwide, reached #1 countless times on Billboard charts internationally, and received 20 Grammy Award nominations.

Snoop recently served as a coach on NBC’s four-time Emmy Award-winning musical competition series The Voice. Snoop claimed his red chair for the first time for season 26. 

With an incredible life story tailor-made for a film treatment, Universal is currently in development on Snoop’s biopic directed by award winner Allen Hughes (Menace II Society, Dead Presidents, The Book of Eli). The untitled film will be written by Joe Robert Cole (Black Panther) and produced by Snoop, Hughes, Brian Grazer, and Sara Ramaker.

The film will be the first release from Death Row Pictures, the film and TV offshoot of legendary Death Row Records, which Snoop acquired in 2022 and was the home to many of his most iconic albums, including 1993’s Doggystyle.

Snoop was a breakout star on NBC’s coverage of the 2024 Summer Olympics in Paris. He served as one of NBC’s hosts and was seen throughout the Games attending various competitions, visiting with athletes and their friends and families, and exploring city landmarks.

In February 2024, Snoop and Dr. Dre launched their premium spirits company with the award-winning canned cocktail Gin & Juice by Dre and Snoop and just released their premium smooth, modern gin, Still G.I.N. by Dre and Snoop. Snoop's upcoming album, Missionary, is produced by Dr. Dre—the first time Dre has produced a Snoop album since his 1993 debut, Doggystyle.

In addition, Snoop has teamed with Happi Co. to create his own dessert, Dr. Bombay Ice Cream. The ice cream comes in seven flavors, including Syrupy Waffle Sundaze and Rollin’ in the Dough, and is available at Walmart and all grocery retail stores around the country.

As a philanthropist, Snoop launched the Snoop Youth Football League 17 years ago, which has since seen more than 40 kids make it to the NFL. As part of the SYFL, Snoop Special Stars ensures that kids with any physical, mental, or developmental disabilities also participate.

Snoop has long been involved in many endeavors, including tech, entertainment, lifestyle, global consumer brands, and cannabis industries.