Want to create professional social media graphics, presentations, videos, and ads? Drawing from her expertise in digital design, Barbara Tulissi will guide you through Canva's user-friendly platform, showcasing how to create stunning visuals and transform your basic Canva knowledge into professional-level design skills.
The Canva Cookbook starts with a quick overview of Canva, guiding you through its main features and ensuring you're set up for success, before focusing on creating a brand. You will do this through workbook-like questions and activities, that will help you understand your brand's vision, values, and voice. After that, each chapter focuses on specific design objectives, providing step-by-step recipes on crafting engaging social media content, creating eye-catching videos and ads, and developing print-ready materials. Through a blend of theory, instructions, and examples, you'll also learn how to make your designs more accessible - including the use of captions and alt text - as well as how to harness the power of Canva AI for efficient and impactful brand storytelling.
By the end of this book, you will have gained skills to craft brand identities, marketing documents, stop-scrolling ads, and print-ready materials, and mastered Canva AI's Magic Studio to automate and enhance your design workflow.