"This book is an important concept contribution and the boycott of intensity in a deeper understanding of global policy and a wise foreign policy, which is presented by one of the most prominent researchers in international politics." "When Joseph Nai formulated the phrase" soft power "a decade ago, it has changed our way of analyzing global issues. In this new important book, he explains the reason for the maximum importance of this concept of the stunning impact of resolution by strong gravity of our culture and example, not about The solid power of our military and economic muscles in a world determined by the flow of information and threatening terrorism. It shows us clear examples and brilliant analysis. How to waste our soft strength was the most dangerous mistake of America. Everyone who hopes to see our values ??will be lodged, let this book read. " - Walter Isaxon, AUTHOR of Benjamin Franklin: American life, and the head of the Asbin Institute "The American leadership depends on our ability to persuade and attract, not only on the matter and force. Foreign Ministry and our general diplomacy. Soft power cannot be dispelled, otherwise we may lose the next generation in the world to the anti -America tendency, and it will gain from us the strict fundamentalist policy. Joe Nai provides the intellectual framework, as well as the clear political recommendations vision to preserve the American leadership in the twenty -first century. - American Senator. Chuck Haggel needs the United States to support other countries and peoples than ever, especially moderate Muslims, and in the soft power book Joseph Nai explains in his usual, usual way how we can present our cause in a better way and make our policy more attractive to others. Advice in this book refers to The path of success in winning the war on terrorism. Gen. Brent Scaroft. Obeikan Publishing