Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy.
Do you resonate in your market?
When it comes to creating and bringing new offerings to market, "tuned out" organizations get it wrong. They ignore the signals that reveal which problems buyers want solved and which solutions they will happily pay for. "Tuned in" organizations, on the other hand, take a radically different approach. They tap into the wider mind of the market and connect deeply to what their buyers value most, creating breakthrough offerings--called "resonators." These resonators offer value so immediately apparent that they seem to sell themselves.
Tuned In shows you six simple, yet powerful, steps to creating products, services, or ideas that resonate right out of the gate.
Uncover Opportunities Others Don't See
"When companies think they know what customers need, it invariably ends badly. Tuned In shows step by step how to create unique products and services in areas that established organizations fail to recognize."
--Rob McGovern, founder of CareerBuilder.com, and Chairman and CEO of Jobfox.com
Gain a Sustainable Competitive Edge
"This is a unique and fresh approach to how today's fortunes are made."
--Rick Page, author of the #1 sales bestseller Hope Is Not a Strategy
The Real Difference Maker
"The most important thing a CEO has to do is make sure his or her company is, and stays, tuned in. There are ongoing challenges with people, culture, strategy, and execution, but the real difference maker is consistently producing products and services the market loves."
--Steve Bennett, former CEO of Intuit Inc.
Build Deep Connections with Your Market
"Tuned In is a straightforward, commonsense approach to making connections with the marketplace. Authors Stull, Myers, and Scott have given us a great reminder of what so many established stars, and those on their way, already know: find out what your fans want, and find a way to give it to them."
--Jody Nachtigal, Personal Manager at Arcadia Group Management, and Co-President of Kissing Booth Music
"...it is hard to disagree with anything the authors say." Financial Times Thursday 4th September 2008
