What this book can do for you: You support certified climate protection projects, receive compact information and checklists from experts (overview and press reviews in the book preview) as well as advice tested in practice, which also thanks to AddOn leads step by step to success. Because companies that want to be future-proof do well to invest in eCommerce now. But the conversion does not always go perfectly, often even avoidable mistakes happen. Because the laws of the offline world often cannot be implemented 1 to 1 digitally, as online shopping follows its own logic and attention is the greatest asset. The following applies: Only those who manage to digitally address the unspoken needs of their customers can convince others and thus also increase their own sales.