Alison Reynolds is a business leader and consultant in strategy execution. She is part of the Faculty in Executive Education at Ashridge Business School.
Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years.
Dominic Houlder is an Adjunct Professor in Strategic and Entrepreneurial Management at London Business School. He is internationally recognised as a leading business strategist.
David Lewis is Programme Director for Executive Education at London Business School and a renowned strategy and leadership expert.
The four authors met while undertaking a Master's in Research in Philosophy at the University of Buckingham.