Eric McLuhan, PhD, a renowned literary and communications theorist, is also the author, most recently, of , The Human Equation series (written with mime artist Wayne Constantineau), Theories of Communication, and Media and Formal Cause. Earlier, he co-authored essays and books with Marshall McLuhan including Laws of Media: The New Science and published The Role of Thunder in Finnegans Wake, among other books. McLuhan lives in Bloomfield, Ontario.