Not Everyone Gets a Trophy: How to Manage the Millennials provides employers with a workable game plan for turning Millennials into the stellar workforce they have the potential to be. The culmination of over two decades of research, this book provides employers with a practical framework for engaging, developing, and retaining the new generation of employees. This new revised and updated edition expands the discussion to include the new 'second-wave' Millennials, those Tulgan refers to as 'Generation Z,' and explores the ways in which these methods and tactics are becoming increasingly critical in the face of the profoundly changing global workforce.

Baby Boomers are aging out and the newest generation is flowing in. Savvy employers are proactively harnessing the talent and potential these younger workers bring to the table. This book shows how to become a savvy employer and. . . 

• Understand the generational shift occurring in the workplace
• Recruit, motivate, engage, and retain the newest new young workforce
• Discover best practices through proven strategies, case studies, and step-by-step instructions
• Explore new research on the second-wave Millennials ('Generation Z') as well as continuing research on the first-wave Millennials ('Generation Y')
• Teach Millennials how to manage themselves, help their managers manage them, and how to become new leaders themselves

It's not your imagination-Millennial workers are different, but that difference is shaped by the same forces that make potentially exceptional workers. Employers who can engage Millennials' passion and loyalty have great things ahead. Not Everyone Gets a Trophy is your handbook for building the next great workforce.

Praise for Not Everyone Gets a Trophy

"Thanks to Bruce, a management revolution has taken place at Joe's Crab Shack. His step-by-step approach and expert insight into Generation X and Millennials have empowered our leaders to become great managers."
-RAY BLANCHETTE, president and CEO, Joe's Crab Shack

"If anyone deserves a trophy, it's Bruce Tulgan for helping us crack the code on understanding this new generation in the workforce. I hope he's made some room on his mantel!"
-MARIANNE BRUSH, executive vice president, Massachusetts Society of CPAs

"Bruce Tulgan is a leader on this subject, and he has written a superb book that is colorful, warm, research-based, and above all, useful. His clear tips provide anyone in a supervisory position with the data they need to engage, develop, and retain Millennial employees."
-BEVERLY KAYE, coauthor of the bestselling Love 'Em or Lose 'Em: Getting Good People to Stay

"Bruce's research on Millennials has had a powerful impact on our leadership team. If you want a real strategic advantage in recruiting, managing, and retaining Millennials, read this book."
-GREG LUCIER, chairman and CEO, Invitrogen Corporation, 2003-2013

"Professionals across all industries will find Bruce's analysis of Millennials in the workplace spot-on. He dispels the myths and provides a fresh interpretation that makes sense to those of us who have already tried the more traditional approaches to engage, train, and retain these folks. This book is a must-have tool!"
-SAMANTHA SNYDER, director, Kaufman Rossin University, Kaufman, Rossin & Co.

"Bruce has taught many of us the importance of communicating with our workforce in a manner where workers know what is expected of them and managers provide regular feedback on how well those expectations are being met. This book helps us accomplish this more effectively with Millennials."
-THOMAS A. CAPPELLO, medical center director, North Florida/South Georgia VA Health System, 2007-2012