The small or mid-sized business' guide to outselling the big boys
Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size.
If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors.
? Includes proven tactics to help small businesses tackle bigger competitors
? Author William T. Brooks is also the author of
The New Science of Selling and Persuasion and
How to Sell at Higher Margins Than Your Competitors ? Shows you how to steal market share from bigger vendors with bigger resources
Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is
Playing Bigger Than You Are.
Are You Ready to Sell to the Giants? If you're a small business, it seems inconceivable that a giant corporation might need your help. But it's a fact-the larger a company is, and the farther it extends its reach, the more it needs service and product providers who operate on a local and regional level. Whether you provide a product or a service, whether your business is in its formative stages or has created a strong local presence, you have a knowledge of customers and products that can only be gained from your valuable perspective on the ground.
From the birth of their business more than thirty years ago, the owners of The Brooks Group have lived the reality of building a small training business into a large purveyor of vital sales consultation services. Over that time span, they created the time-tested techniques that William P. G. Brooks and William T. Brooks bring to your doorstep with Playing Bigger Than You Are. This book will show you the benefits of investing your time and marketing efforts into winning larger accounts and give you all the tools you need to ensure your long-term business growth.
